Blizzard testing a real money cash shop in WOW

8 07 2013

Since 2004 World of Warcraft has been the king of the MMO hill.

Challengers have tried to emulate it’s success and have come and gone, many of them have vanished without a trace and those that are left have slipped into the murky realm of Free to Play.

For a mighty nine years now Blizzard have been gorging on the millions of monthly subscriptions that it’s cash cow has generated.

However those days seem to be coming to an end. As the postponement of Project Titan has suggested even the mighty Blizz has to tighten it’s belt on occasion.

Whilst this by itself doesnt imply that the end is nigh for WOW’s subscription model there are other signs that change is afoot in the World of Azeroth.

Sharp eyed dataminers have come across links to real-money items – for instance, a 100 percent XP boost called the Enduring Elixir of Wisdom – while trawling through test server updates.

Rather than crush the rumour or just ignore Blizzard have actually come forward with an explanation on the official forums:

“We are currently exploring the possibility of adding a way for players in certain regions to make purchases directly within the game. As part of this process, elements related to this will be appearing on the PTR. We’ll provide additional updates on our plans as development progresses.”

Does this mean that Blizzard have hit the free to play panic button? Of course not. However it does suggest that this isn’t as ridiculous a suggestion as it would have seemed 12/18 months ago.

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