It wasn’t launched directly under the Greene King name but rather under Hardy’s and Hanson’s who were traditionally a Nottingham based brewery but were snapped up by GK in 2006 and since then their beers have been brewed in Bury St Edmunds.
The label on this beer is quite striking, if not quite to my liking; it shows rudolph sporting an Elvis quiff and playing a guitar and has a very modern CGI like look to it. One thing is for sure you would have to be blind not to realise this was a beer for christmas.
The beer pours to a nice dark ruby colour with a very small thin white head, sadly this vanishes away to nothing within a minute or so of being poured.
There is very little if anything of an aroma to this beer which is always a let down as it usually implies a lack of taste as well…
Guess what there is no real taste to this beer either! When I think of a Christmas ale I am thinking of sherry or rum and rich fruit cake with caramel sweetness and a hint of spice and citrus.
I am certainly not thinking of a general vague maltiness not a single identifiable flavour and just a slight bitterness towards the finish
The body of this beer is a real let down, it is just wet, there is no oomph to it at all. This really isn’t helped by the fact that the carbonation is very flat indeed.
This is only the 3rd beer that I have been unable to finish, there isn’t anything that is overly bad or unpleasant about it but I might as well have been drinking tap water.